Court Rules in Favor of Omer Adam's Company in Brand Dispute

A Tel Aviv District Court has ruled in a six-year legal battle over brand rights in the eyewear industry, siding with the company associated with Israeli singer Omer Adam and Opticana. The court, presided over by Judge Gershon Gontovnik, dismissed a lawsuit filed by VERSO against Adam's company and ordered VERSO and David Amar to pay NIS 866,000 to the plaintiff. In a related decision, Opticana won its counterclaim, and the court ruled it will receive NIS 800,000 plus interest.

The protracted legal proceedings centered on the rights and use of a brand in the eyewear sector. The dispute originated from a collaboration between Opticana and Omer Adam, where the singer served as the company's spokesperson. A joint campaign with Eden Ben Zaken launched a glasses collection named "Verso Cocorico," with products marketed by Opticana.

VERSO had claimed that after its agreement with Opticana ended, a direct relationship formed between Opticana and Omer Adam, leading to the unauthorized use of its name and trademark. Conversely, Opticana argued that the parties had agreed to transfer certain rights to the brand, allowing Opticana exclusive manufacturing rights.

The court's final judgment rejected VERSO's claim and accepted Opticana's counterclaim, marking a victory for Adam's company and Opticana. The collaboration in the eyewear field continues, with the CATTLEYA brand, marketed by Opticana, remaining available in Israel. Judge Gontovnik also paid tribute to the late attorney Eran Peretz, who represented Opticana, calling him a "leading figure in intellectual property law."