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By מערכת iceUpdated 2 hours ago
Economy09:23 · 2h ago

Omer Adam Launches New Eyewear Collection in Portofino

Ice
Translated & summarized from Ice by baba
The story · English

Israeli singer Omer Adam is expanding his collaboration with the eyewear brand CATTLEYA, owned by Opticana. Adam, who has been the leading face and a strategic partner receiving a percentage of sales since the brand's launch, is now featured in their upscale autumn-winter 2026 collection campaign. The campaign was filmed in the luxury Italian town of Portofino, coinciding with Adam's own recent wedding festivities there.

This strategic choice of location signals CATTLEYA's ambition to target an international market with a sophisticated, European-inspired aesthetic. The campaign aims to leverage the buzz surrounding Adam's personal life, turning a summer highlight into a prime marketing moment.

To celebrate the launch of the new international collection and in anticipation of the holiday season, CATTLEYA is offering a special promotion: 20% off the first pair of sunglasses and 40% off the second pair. This offer is valid until October 4th of the current year, subject to terms and conditions.

Read the original at Ice
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