Netanyahu's Election Strategy: Healing 7/10 Scars and Bolstering Likud

As the deadline for party list submissions for the 26th Knesset elections approaches, Prime Minister Benjamin Netanyahu has unveiled his strategy for bolstering the Likud party by announcing new additions to its electoral slate. These additions appear designed to address two key political challenges: mitigating the fallout from the October 7th attacks and strengthening the Likud's position relative to its coalition partners, particularly Itamar Ben-Gvir's Otzma Yehudit party.

To counter the lingering impact of the October 7th failures, Netanyahu has enlisted individuals who have personal connections to the events. These include Elisha Dan, who was severely wounded in Gaza, and Talik Guili, the mother of a fallen soldier who was also held captive. Their inclusion aims to present a narrative of resilience and support for the Prime Minister despite personal tragedy. Additionally, former MK Eli Goldschmidt, a self-proclaimed leftist who previously criticized Netanyahu, has been added, potentially broadening the party's appeal and framing the October 7th events from Netanyahu's perspective.

Politically, a significant portion of Netanyahu's new recruits are prominent figures from Channel 14, a pro-Netanyahu media outlet. This includes commentators like Yaakov Bardugo and lawyers David Peter and Itzik Bonzel. The move is interpreted as an effort to consolidate support within the right-wing bloc, particularly among Channel 14's viewership, which includes supporters of Ben-Gvir. This strategy anticipates a potential continuation of political deadlock, with no clear victor in the upcoming elections, and the fragmentation of the traditional right-wing bloc, as indicated by statements from Haredi parties and ongoing friction with Ben-Gvir.

Netanyahu's overarching goal appears to be increasing the Likud's strength, even at the expense of its coalition allies. By bringing in figures who are both personally affected by October 7th and closely aligned with his media base, he aims to project an image of strength and unity. The success of this strategy, in terms of both healing the perception of October 7th and enhancing the Likud's electoral standing against parties like Otzma Yehudit, will only be evident on election day.