Delivery Startup HAAT Expands Operations to Central Israel and Sharon

The Israeli delivery startup HAAT is significantly expanding its operations beyond Tel Aviv, aiming to establish a strong presence in the central and Sharon regions of Israel. The company is actively seeking a sales manager to spearhead this growth, with responsibilities including opening new markets, recruiting partners, and broadening its network of restaurants, convenience stores, and retailers.

The job posting explicitly requires candidates with deep knowledge of the Tel Aviv and Sharon markets, including key players, trends, and business opportunities. This represents a more ambitious phase compared to the company's previous recruitment efforts earlier in the summer, which focused on identifying potential partners within Tel Aviv.

This expansion follows a successful funding round in April, where HAAT raised approximately 60 million shekels at a post-money valuation of 310 million shekels. At that time, expansion into the Gush Dan area, which includes Tel Aviv and surrounding cities, was identified as a primary objective.

HAAT, which initially focused on the Arab sector and peripheral areas, now operates in over 40 cities and collaborates with more than 10,000 partners. Its services have diversified beyond restaurants to include convenience stores, retail, and other services.

The expansion places HAAT in closer competition with Wolt, a major player in the rapid delivery market, particularly in areas where Wolt is dominant. While HAAT is active in the fast delivery sector, it is not yet considered a direct competitor to Wolt in terms of scale and variety. The new hiring does not indicate an immediate full launch in these areas but signals the company's strategic build-up of its sales and partnership infrastructure for future growth.