Grocery Delivery App Volt Accused of Inflated Prices

A recent investigation by C14 has revealed that the grocery delivery app Volt significantly inflates prices on basic food items, often by tens or even hundreds of percent, compared to major supermarket chains. The price discrepancies are evident even before factoring in delivery fees, service charges, and tips for the delivery person.

The C14 report highlights five specific products where Volt's prices are considerably higher than those offered by Shufersal Online, a major Israeli supermarket chain. For instance, Arnott Basmati rice, priced at 10.90 shekels on Shufersal Online, costs 15.90 shekels on Volt. Similarly, Rico cheese ravioli is 31.90 shekels on Volt versus 29.90 shekels on Shufersal Online. An 8-pack of Cheetos is 18.90 shekels on Volt, compared to 15.50 shekels on Shufersal Online. A classic Bamba pack is 19.90 shekels on Volt, while Shufersal Online sells it for 17.90 shekels. Finally, Hot Pop Nachos are 23.90 shekels on Volt, whereas Shufersal Online lists them at 19.90 shekels.

C14 argues that these inflated prices, combined with additional fees, make using the app an unfavorable transaction for Israeli consumers already struggling with the high cost of living. The report suggests that Volt engages in systematic overcharging on essential goods, not just as a one-off convenience fee.

In response, Volt stated that prices on its platform are determined solely by the businesses themselves. The company added that it offers a wide selection of supermarkets and products across various price points, with all prices being transparent to consumers to enable informed choices.