Wolt Delivery App Charges Significantly Higher Prices on Basic Food Items Compared to Major Supermarkets

A recent investigation by C14 reveals that the Wolt delivery app inflates prices on essential food products by tens to hundreds of percent compared to major supermarket chains in Israel. This price discrepancy exists even before factoring in additional costs such as delivery fees, operational charges, and tips to couriers, making purchases through the app considerably more expensive for consumers.

The report highlights five everyday products with notable price differences: sun-dried tomato spread costs 19.90 ILS on Wolt versus 15.90 ILS at Machsanei Hashuk online; Nutella is priced at 36.90 ILS on Wolt compared to 32.90 ILS; Skippy peanut butter sells for 25.90 ILS on Wolt versus 15.90 ILS; pure honey (1 kg) costs 52.90 ILS on Wolt against 34.90 ILS; and TRIX breakfast cereal is 29.90 ILS on Wolt compared to a promotional price of 22.90 ILS at Machsanei Hashuk.

C14 emphasizes that these inflated product prices combined with delivery and service fees represent a systematic overcharge that burdens Israeli consumers already facing high living costs. Wolt responded by stating that prices on their platform are set solely by the businesses themselves, offering a wide selection of supermarkets and products at various price points, with all prices transparently displayed to enable informed consumer choices.

This ongoing price comparison aims to help consumers better navigate the cost of living by identifying which products are more expensive on delivery apps versus traditional supermarkets.