Politics · Full coverage
PM's Office Reveals $12,000 Cost of Controversial Influencer Campaign
How 3 Israeli newsrooms covered this story — translated into English and compared side by side.
67% center
Center 2Right 1
By איציק ברנדויין
First reported by N12 · Aug 30, 2026
What happened
The Prime Minister's Office revealed that a controversial Haredi Authority influencer campaign cost 45,000 shekels and featured six influencers. The campaign, which promoted recipes for the Tisha B'Av fast, drew criticism for its use of public funds.
- 01PM's office spent 45,000 shekels on influencer campaign.
- 02Six influencers promoted recipes for Tisha B'Av fast.
- 03Campaign was run by the Haredi Authority.
- 04Organization 'Tzlm' requested and received campaign details.
- 05Story Media was selected to execute the campaign.
- 06Critics questioned the use of public funds for recipes.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
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