Terminal X Expands Into Modest Fashion Market With Shde Bar Acquisition
How 3 Israeli newsrooms covered this story — translated into English and compared side by side.
By אורנה יפת
First reported by Ynet · Jul 29, 2026
What happened
Terminal X, managed by Nir Horovitz under Fox Group, acquires a majority stake in Shde Bar, a modest fashion brand for religious women, marking its entry into this niche. Founded in 2013 by Ariella Avitan and Adi Cohen, Shde Bar operates online and five stores across Israel. The acquisition aims to expand Terminal X's customer base and complements its ongoing strategy of acquiring smaller brands.
- 01Terminal X acquires 51% of Shde Bar, entering modest fashion for religious women.
- 02Shde Bar was founded in 2013 and operates online plus five stores in Israel.
- 03Founders Ariella Avitan and Adi Cohen remain co-CEOs and designers post-acquisition.
- 04The deal is valued at a few million shekels and is not material to Terminal X.
- 05This is Terminal X's first move into modest fashion to attract new customer segments.
- 06Terminal X has recently acquired several other fashion and lifestyle brands as part of expansion.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
