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Terminal X Expands Into Modest Fashion Market With Shde Bar Acquisition
Terminal X, managed by Nir Horovitz under Fox Group, acquires a majority stake in Shde Bar, a modest fashion brand for religious women, marking its entry into this niche. Founded in 2013 by Ariella Avitan and Adi Cohen, Shde Bar operates online and five stores across Israel.
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What happened
- 01Terminal X acquires 51% of Shde Bar, entering modest fashion for religious women.
- 02Shde Bar was founded in 2013 and operates online plus five stores in Israel.
- 03Founders Ariella Avitan and Adi Cohen remain co-CEOs and designers post-acquisition.
- 04The deal is valued at a few million shekels and is not material to Terminal X.
- 05This is Terminal X's first move into modest fashion to attract new customer segments.
- 06Terminal X has recently acquired several other fashion and lifestyle brands as part of expansion.
The acquisition aims to expand Terminal X's customer base and complements its ongoing strategy of acquiring smaller brands.
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