Franchisee Sues Aroma Coffee Chain for NIS 5 Million Over License Dispute
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
By אלמוג עזר, כלכליסט
First reported by Calcalist · Jul 27, 2026
What happened
Eran Hirschfeld sued Aroma coffee chain for NIS 5 million after operating a branch for 20 years, alleging failure to secure necessary permits blocked his ability to sell the franchise. Aroma ended his license in 2024 and took over the branch, prompting claims of misleading conduct and financial losses. The lawsuit reveals franchise fees and transfer valuations within Aroma’s network.
- 01Eran Hirschfeld sues Aroma for NIS 5 million over franchise license and permit issues.
- 02Hirschfeld operated an Aroma branch in Wadi Ara for 20 years, investing NIS 2 million.
- 03Aroma allegedly failed to obtain a special-use permit, blocking franchise transfer.
- 04Aroma ended Hirschfeld’s lease in 2024 citing planning uncertainty and alleged breaches.
- 05Franchise fees in 2005 included NIS 100,000 plus royalties of 4%-6% of revenue.
- 06License transfer value is calculated by a 4.37 multiplier of annual net profit.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
