Ten Bis Launches New Benefits Card Expanding Beyond Traditional Lunch Perks
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Ynet · Jul 26, 2026
What happened
Ten Bis is launching a new benefits card offering discounts and cashback beyond lunch meals, aiming to meet evolving employee expectations. The card links to existing credit cards via a digital wallet and is funded by merchant commissions. With over half a million users in Israel, Ten Bis is expanding its services to fashion, tourism, and lifestyle sectors while competing with rivals like Wolt and Sibbus.
- 01Ten Bis expands benefits card to include discounts and cashback in multiple lifestyle sectors.
- 02The new card links to users’ existing credit cards via a digital wallet, not a credit card.
- 03Merchants fund the benefits through commissions in exchange for increased customer traffic.
- 04Ten Bis delivery shifted from salaried to freelance couriers, growing the network to 5,500.
- 05The company launched a Just Eat-branded pilot targeting private customers in Beersheba and Ashdod.
- 06CEO Tomer Pepper highlights competitive tensions with Sibbus and Wolt but remains confident in growth.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
