Sibus Transforms Employee Cards into Credit Cards with Kael, Offering Aviation Benefits
Sibus, a leading employee benefits company in Israel, is set to convert its employee cards, used by hundreds of thousands of workers, into credit cards issued by Kael. This move follows the termination of its business partnership with delivery company Wolt in May under strained circumstances. The company’s CEO, Eitan Zinger, revealed the plan during a Zoom meeting with HR managers from various firms, explaining that the new credit cards will allow users to accumulate points and benefits through Kael’s credit system.
This initiative resembles the "Wolt Benefits" card, which combined budget and credit card functions but was discontinued after the partnership ended. Subsequently, Sibus launched its own service called Pluxee, enabling employees to utilize their daily budgets in multiple ways beyond Wolt. Now, Sibus is re-signing contracts with its client companies to transition employees to the new Kael-issued credit card product.
Looking ahead, Sibus aims to integrate its employees into one of Israel’s largest employee clubs, potentially including Fly All’s aviation loyalty program. This collaboration is still under negotiation between Sibus and Kael, who have maintained a partnership for over three years. Sibus, managed by Eitan Zinger, is a subsidiary of the global Pluxee group, serving approximately 600,000 employees across 6,500 companies and collaborating with around 11,000 restaurants.
Kael, led by Yafit Griani, is currently promoting its Fly All club to replace El Al’s FlyCard, which recently transferred to Isracard. Kael is also undergoing a sale process to the Union Group and Harel Insurance, pending regulatory approval. Both companies are key players in Israel’s employee benefits and credit card markets, and this new credit card initiative marks a significant strategic shift for Sibus following its split from Wolt.
