Israeli Supermarkets Launch New Seasonal and Trendy Food Products Including Heart-Shaped Pasta and Plant-Based Options
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Walla · Jul 12, 2026
What happened
Israeli supermarkets are rolling out new food products including heart-shaped pasta for Tu B'Av, plant-based meat alternatives, and seasonal coffee capsules. Rami Levy expanded its private label with raw tahini and savory cookies, while Strauss and Osem introduced new hummus and snack varieties. These launches highlight ongoing innovation and trend adoption in Israel's food retail sector.
- 01Barilla launches heart-shaped pasta for Tu B'Av holiday in Israel.
- 02Rami Levy expands private label with raw tahini and savory Middle Eastern-style cookies.
- 03Osem's Tivol adds plant-based burger and ground meat alternatives.
- 04Strauss's Achla introduces hummus with tahini and revives peanut-flavored Cheetos.
- 05POOF releases limited edition Minions-themed snack series.
- 06Tnuva's Alternative brand debuts oat-based matcha drink amid global trend.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
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