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Shufersal Customer Ejected Over 'Inappropriate Attire' After Workout Sparks Apology

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First reported by Channel 13 · Jul 2, 2026

What happened

Daniel Sinai was asked to leave a Shufersal supermarket in Hadera for wearing sports attire after a workout, prompting an apology from the chain. The security guard cited a religious cashier's sensitivities as the reason, but Shufersal denied any dress code policy and is reviewing the employee's conduct.

01Daniel Sinai was ejected from a Shufersal store for wearing sportswear after exercise.
02The security guard claimed the store's religious cashier was offended by her attire.
03Daniel felt humiliated and questioned the guard's authority to enforce dress codes.
04Shufersal apologized and said the employee acted improperly, summoning him for review.
05The supermarket confirmed it has no official customer dress code policy.
06Shufersal will clarify guidelines across all branches to avoid similar incidents.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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Daniel Sinai