Disabled Woman Sues Shufersal for Humiliation and Discrimination at Be'erot Yitzhak Branch

Attorney Sivan Sofer filed a lawsuit against Shufersal supermarket chain and Clal Insurance, demanding 100,000 shekels in damages for alleged humiliation and discrimination against a disabled customer. The incident reportedly took place on July 24, 2025, at the "Yesh Chesed" branch in Be'erot Yitzhak. The plaintiff, who has mobility impairment and limps on her right leg, was shopping with her mother and son when a malfunction at the self-checkout led to a request for assistance.

According to the lawsuit, a cashier responded dismissively to the mother’s request and made disparaging remarks about her inability to use the machine. The cashiers then allegedly mocked the family in Arabic, cursed the plaintiff after she confronted them, and one cashier imitated the plaintiff’s limp in front of other customers. Despite some bystanders asking the cashier to stop, she called her sister, and both continued to laugh and humiliate the plaintiff in front of her 10-year-old son.

The lawsuit claims other employees acknowledged the sisters’ history of inappropriate behavior and that store management failed to intervene. One cashier was reportedly fired after the incident, while the other remained employed. Shufersal confirmed the existence of security footage documenting the event but stated it would only be released by court order. The plaintiff accuses the defendants of defamation, discrimination, and violating the Equal Rights for Persons with Disabilities Law.

She seeks compensation, a public apology from Shufersal, and a court order requiring the chain to update its policies and train employees on serving customers with disabilities. The case is currently pending in the Petah Tikva Magistrate’s Court and has not yet been adjudicated.