Shufersal Customer Ejected Over 'Inappropriate Attire' After Workout Sparks Apology

Daniel Sinai, a regular customer at the Shufersal branch near her father's home in Givat Olga, Hadera, was shocked when a security guard asked her to leave the store for wearing what he deemed "inappropriate clothing." After finishing a sports workout, Daniel entered the supermarket to buy milk wearing a sports outfit. The 70-year-old guard confronted her, saying she could not enter without a shirt and claimed it was store policy due to a religious cashier's sensitivities.

In an interview with Channel 12, Daniel described feeling humiliated and degraded by the incident, which unfolded publicly in front of other shoppers. She questioned the guard's authority to comment on women's attire and whether Shufersal officially endorses such policies, noting no signage indicated any dress code at the store entrance. Daniel expressed her hope for a public apology and emphasized the need for all customers to feel comfortable in public spaces.

Shufersal issued a formal apology to Daniel, stating the incident was a misjudgment by the employee, who has been summoned for a disciplinary hearing. The supermarket chain clarified it has no dress code policies for customers and promised to reinforce guidelines across all branches to prevent similar occurrences in the future.