Business Consultant Pledges Results, Not Just Advice

Business consultant Itamar Shulman, founder of "Business Doubling," advocates for a fundamental shift in business consulting, moving away from theoretical advice and presentations towards tangible results measured by financial gains. Shulman emphasizes that the ultimate measure of success is "money in the bank," not the number of meetings or ideas generated. He argues that effective consulting must integrate all aspects of a business, product, marketing, sales, infrastructure, and technology, to achieve measurable outcomes.

Shulman developed his methodology by analyzing what didn't work in traditional consulting. He observed that while many consultants offer excellent tools, they often involve lengthy, expensive processes that fail to translate knowledge into business results. His approach focuses on a holistic view of the business as a single system, addressing potential bottlenecks in areas like marketing, sales capacity, or profitability, rather than treating them in isolation.

While Shulman highlights success stories, including a copywriter who doubled her income within five weeks and later quadrupled it, he acknowledges that not every client achieves the same results. He states that "there is no 100%" and that some clients have received refunds. However, he also recounts a situation where a client who didn't achieve the expected doubling requested to continue working with him after receiving their money back, indicating a strong belief in the process despite initial setbacks.

Shulman contends that in the current era, where information is readily accessible, business owners no longer need more knowledge but rather a practical method, guidance, and execution. He believes that the focus should shift from learning about concepts like artificial intelligence to integrating AI tools into daily operations. His "Business Doubling" team aims to translate accumulated experience into practical action plans, ensuring that financial systems are organized, automations function, and marketing systems operate effectively.

Looking ahead, Shulman stresses the urgency for business owners to adapt to technological changes, automation, and AI. He believes that businesses that fail to embrace these advancements will be left behind. The core question he poses to business owners is whether their lack of progress stems from a need for more knowledge or a need to implement changes differently.