Netanyahu Faces Internal Likud Challenges Ahead of Elections

As Israeli elections loom, the Likud party is preparing for internal shifts and a battle for political relevance, with Prime Minister Benjamin Netanyahu aiming to regain support, particularly among younger voters. A key concern within Likud is the potential behavior of lawmakers whose relationships with Netanyahu have soured, according to Maariv. David Biton is identified as a significant figure, reportedly feeling wronged by Netanyahu and having previously used his position as chairman of the Knesset's economic committee to critique government policy. Political observers anticipate Biton may continue to act as an internal critic within Likud, though he is expected to remain within party boundaries to avoid isolation.

Sources within Likud suggest there's a limit to how openly a lawmaker can oppose Netanyahu without jeopardizing their standing, citing Yuli Edelstein and Yoav Gallant as examples of those who may have crossed this line. Biton, however, is seen as understanding Likud's internal dynamics and is likely to maintain some independence while proceeding cautiously. His influence in the next Knesset is uncertain, with speculation he might have few allies.

Netanyahu's campaign strategy reportedly centers on controlling the public agenda, with each week intended to focus on a theme he chooses, such as diplomacy during the UN General Assembly. However, unforeseen events could disrupt this plan. The battle for public discourse is expected to be intense, with Netanyahu's rivals also developing their strategies. Notably, statements from opponents, particularly those suggesting a government reliant on Arab parties, are seen as inadvertently benefiting Likud's narrative.

A primary challenge for Likud is not necessarily swaying voters from other parties, but ensuring its own base turns out to vote. The party acknowledges that prolonged periods of conflict and political crises have led to voter fatigue. The ongoing debate over military conscription for the ultra-Orthodox community has also caused discontent among some Likud supporters, with some expressing reluctance to vote. Netanyahu's task will be to transform apathy or dissatisfaction into a sense of political threat, framing the election as crucial to prevent the formation of a government they oppose.

Another significant concern for Likud is the competition for young voters, particularly with Itamar Ben-Gvir's "Otzma Yehudit" party. Likud is exploring ways for Netanyahu to reconnect with young people who have gravitated towards Ben-Gvir's campaign style. The party is also focusing on merchandise and branding, with high demand for items like hats and t-shirts at Likud events, aiming to cultivate a more visible and youthful political culture, an area where Ben-Gvir has previously excelled.