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Live Terminal
Economy · Full coverage

Shalom Assayag and Avi Ben Tal Acquire Instagram Page 'Icon Israel' for $7 Million

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

Unrated 2

By יהודה לוינגר

First reported by Globes · 3 hours ago

What happened

Businessman Avi Ben Tal and media personality Shalom Assayag have purchased the popular Israeli Instagram page 'Icon Israel' for approximately 7 million shekels. They plan to use this acquisition as the foundation for a new digital media group.

  • 01Avi Ben Tal and Shalom Assayag bought 'Icon Israel' for 7 million shekels.
  • 02They formed Buzz Code Digital Media Ltd. to manage the page.
  • 03The page has over 547,000 Instagram followers.
  • 04The new owners plan to expand into a larger media group.
  • 05The seller, Yafit Fishler, cited financial deficits as a reason for selling.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
OrganizationsBuzz Code Digital Media Ltd, Reshet 13
PlacesIsrael

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

IceUnrated · Hebrew1 hour ago
Shalom Assayag and Avi Ben Tal Acquire Instagram Page 'Icon Israel' for $7 Million
GlobesUnrated · Hebrew3 hours ago
Business Partners Acquire Icon Israel Digital Assets for Millions

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