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Israeli Couple Turns Botox Frustration Into $20 Million Dermocosmetics Startup

איך 2 חדרי חדשות ישראליים סיפרו את הסיפור הזה, זה לצד זה.

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דווח לראשונה בN12 · יולי 30, 2026

מה קרה

Israeli couple Yael and Omer Kapri founded Subderma after a Botox treatment sparked their interest in longer-lasting skincare solutions. Over eight years, they developed a $20 million dermocosmetics company operating internationally and targeting the US market, overcoming medical skepticism, financial challenges, and geopolitical disruptions.

01A Botox treatment's short effect inspired Yael and Omer Kapri to develop longer-lasting skincare products.
02Subderma is valued at about $20 million and operates in several countries, focusing on the US market.
03The founders had no medical background and faced repeated rejections from senior doctors.
04They invested millions of shekels and personal savings, enduring lab and clinical trial failures.
05COVID-19 and the 2023 Israel-Hamas war delayed research and international deals.
06The couple balances their marriage and business roles while aiming to be a major global aesthetic market player.

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