Dolly Parton Launches Coffee Brand Inspired by '9 to 5'

Dolly Parton is expanding into grocery aisles with a new coffee brand called Cup of Ambition, named after the iconic line from her 1980 hit “9 to 5.” The launch is tied to the song that became one of the unofficial anthems of American workers and people chasing their dreams.

The first tasting and debut will take place on June 24, 2026, when Parton opens Dolly’s Tennessean Travel Stop, her first roadside stop, at Exit 22 on I-65 south of Nashville, Tennessee. A café bearing the new brand’s name will open there as well, and the coffee will be sold across the United States later in the year.

Parton said she wanted a coffee that matched her pace and ambition. “I’ve spent a lifetime working 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to chase your dreams and face each day. So I wanted to create a coffee that works just as hard. I start every morning with a head full of dreams, a notebook full of ideas, and a cup or two of coffee,” she said.

The coffee will come in three roasts, light, medium and dark, developed with the Saurage family, founders of Community Coffee. The Louisiana company is more than 100 years old and specializes in premium coffee with a Southern flavor profile. The launch adds to Parton’s broader business empire, which already includes Dolly Parton’s Imagination Library, which has given away more than 200 million free books to children worldwide, a children’s hospital that bears her name, and collaborations with fashion and food brands.