Coffee Brand Partners With Breast Cancer Charity to Combat Loneliness

Coffee brand Elite is collaborating with the "One in Nine" organization during September to raise awareness about the isolation experienced by women with breast cancer. As part of this initiative, a special edition of Elite's coffee capsule number 09 will feature a floral design and will be available on shelves this month. A portion of the proceeds from sales will be donated to support the organization's activities.

The campaign aims to highlight breast cancer awareness and encourage newly diagnosed women to connect with survivors through the "By Your Side" program. This program pairs women who have overcome breast cancer with those currently battling the disease, fostering a support network to ensure no woman feels alone during her journey.

The special coffee packaging will bear the message "One in Nine, You Are Not Alone" and will include a QR code directing women diagnosed with breast cancer to register for the "By Your Side" program. This program is the organization's primary initiative, where trained survivor volunteers provide support, listening, and share personal experiences with newly diagnosed patients.

Breast cancer is the leading cause of death among women in Israel, with a quarter of annual diagnoses occurring in women under 50.