Israeli TV Roundup: A Weak Return for "No Fighting," Paltrow’s Ad and Dadon’s New Show

In his latest TV roundup, Roee Even says the comeback vehicle "No Fighting" on Kan 11 never really caught on, despite the return of writer Eran Driggs to television. Even argues that the show’s numbers, muted reviews and limited buzz speak for themselves, and says it was always hard to compare it with "Hazarot". He notes that actor Ofir Schtriker gave a strong performance, but that it was overshadowed by Shay Avivi and Yael Sharny, and says the finale’s twist pushed the series into territory that felt too close to a generic soap opera.

Even also recommends "Twenty Twenty-Six" on Yes and Cellcom as a BBC mockumentary about FIFA’s preparations for the 2026 World Cup. Because of legal restrictions, the series cannot say FIFA’s name and replaces every mention with "beep". He says it is a good option while waiting for the tournament’s more interesting matches.

On the commercial front, Even criticizes Gwyneth Paltrow’s new Israeli ad for Aviv Melisron. He says it is notable that a more globally recognized and decorated celebrity agreed to mention "Herzliya" and "Israel" on camera, but argues there is no reason to be excited by a campaign that pairs a famous figure with Israel. In his view, Paltrow, like other foreign stars in local ads, should be treated with suspicion rather than enthusiasm.

Most of the column is devoted to "Shishi Nashi," Natalie Dadon’s new lifestyle strip on Channel 14. Even says the pre-recorded show is built around sponsored segments, long pauses and repetitive talk about femininity, cleanliness, hair and inner strength, with visible religious and nationalist imagery in the studio. He says Dadon has little real role other than moving between items and that the show feels like another infomercial on a channel trying to present itself as more than a string of studios. He ends by noting upcoming TV titles, including the finale of "The Daughter," Harlan Coben’s first American series for Netflix, "I Will Find You," and a new season of "Sugar."