Israeli Women Report Severe Side Effects After Using Unregulated 'Magic Honey' Weight Loss Product

Following an investigation by mako Health, nine Israeli women have come forward describing serious adverse reactions after using "Magic Honey," a weight loss product marketed as natural on social media. The product, manufactured in Turkey and sold unofficially via Instagram, TikTok, and WhatsApp by private sellers, lacks official import approval or pharmaceutical distribution in Israel.

Users reported symptoms including chest pain, difficulty breathing, rapid heartbeat, dizziness, and severe weakness. Shirael, 25, from the Krayot, described intense chest pain and breathlessness that led her to seek emergency care at Clalit’s Ziv Medical Center. Despite normal cardiac and lung tests, she continues to experience residual chest discomfort. Similarly, Agam, 22, a reservist from northern Israel, suffered weakness and rapid pulse requiring hospital evaluation. Ayala, 29, from Bnei Brak, experienced dizziness and a racing heart shortly after taking the product on an empty stomach, fearing she was dying.

Another user, Lital (a pseudonym), 17, reported mood swings, irritability, and frequent dizziness, stopping use after six weeks. The Instagram influencer who promoted the product recently announced a temporary halt to sales, advising followers to stop use if feeling unwell and to verify Health Ministry approval.

In response, the Israeli Ministry of Health confirmed it had received complaints and launched an investigation. The ministry warned the public against unregulated products that may contain undisclosed active or harmful substances, urging consumers to purchase medications only through authorized pharmacies and avoid social media or unverified online sources. The social media accounts promoting "Magic Honey" have since been removed.

This case highlights the risks of unregulated dietary supplements sold via social media, emphasizing the need for consumer caution and regulatory oversight.