Bank Hapoalim Appoints Eyal Reuven as CEO of Poalim Asset Management

Bank Hapoalim and the board of Poalim Asset Management have approved the appointment of Eyal Reuven, 48, as the new CEO of the company. He will replace Avishai Kraoni, who recently announced his retirement. In his new role, Reuven will lead the investment management and business development activities of Poalim, a wholly owned subsidiary of Bank Hapoalim.

Reuven brings over 20 years of experience in capital markets, focusing on investments and portfolio management. Prior to this appointment, he served as CEO of Tower Investment Solutions and was a member of the management team at Migdal Capital Markets. He holds a bachelor's degree in economics and finance.

Poalim specializes in portfolio management and reported a net profit of 24 million shekels in 2025. The company's balance sheet value within Bank Hapoalim stands at 326 million shekels.