Ten Bis Launches Cashback and Discounts Program to Compete with Wolt and Sibus

Ten Bis, the Israeli food delivery company, has introduced a new customer loyalty program offering cashback and discounts to users who link a personal credit card to the Ten Bis digital wallet. This move responds to competitive pressure from Wolt and Sibus and transforms Ten Bis from a lunch-focused service into a broader lifestyle and leisure benefits platform. Users can earn up to 1.5% cashback and receive 10% discounts at various retail chains, including Golf, Sabon, Food Appeal, and Mega Sport, among others.

The program requires payments to be made via the Ten Bis digital wallet using NFC-enabled devices and the "Tap" payment method, excluding traditional plastic cards or five-digit codes. Users must add a valid personal credit card as a backup for purchases exceeding the employer's budget. Cashback accrual rates vary by purchase type: 0.5% for employer-budgeted restaurant payments, 1.5% for personal credit card restaurant payments, 0.25% for supermarket purchases, and up to 0.25% for selected shopping and lifestyle stores.

Cashback is not automatically converted into credit; users must manually transfer it to active Ten Bis credit within the app. The cashback is valid for 12 months from the date of accrual. The benefits apply only to physical store transactions, excluding self-pickup or delivery orders through the app. Additionally, purchases made using Ten Bis credit balances do not earn further cashback. The program aims to provide continuous benefits beyond work hours and weekends, covering lifestyle, fashion, pharmacy, and tourism sectors.

This initiative marks Ten Bis's strategic shift to compete more effectively in Israel's food delivery and lifestyle market by integrating payment and rewards, encouraging higher user engagement and spending.