Ten Bis Exits Private Delivery Market to Focus on Business Clients

Ten Bis, a prominent player in Israel's food delivery market, is ceasing its business-to-consumer (B2C) operations, focusing exclusively on its business-to-business (B2B) sector. CEO Tomer Pepper announced the decision to employees, stating that the company will end private customer deliveries by the close of 2026. Pepper explained that the B2B model is Ten Bis's core strength and the area with the greatest growth potential, necessitating the redirection of all investments and resources.

This strategic shift comes amid reports of significant financial losses, estimated at approximately NIS 50 million annually, and speculation that the company is up for sale, as reported by The Marker. According to Pepper, about 90% of Ten Bis's current orders originate from corporate clients and employer subsidies, which represent the company's main competitive advantage.

Despite a successful pilot program for expanding private deliveries under the "Just Eat" brand in Ashdod and Be'er Sheva, the company's management concluded that a nationwide expansion would require substantial investments. These funds are now being prioritized for the company's core B2B growth engine. The move follows a period of significant changes, including a change in ownership, with the parent company now under the control of the international investment giant Prosus.

Ten Bis has moved to reassure its business clients that companies and employees using their corporate meal cards and budgets will experience no disruption in service. Only a small number of employees will be affected by this strategic change. The company recently launched an innovative benefits platform for the corporate sector, expanding employee benefits beyond work meal budgets to include weekends, holidays, and leisure time. This service features an advanced digital wallet linked to existing credit cards, offering cashback and discounts at various fashion, pharmacy, and tourism chains without affecting the user's original credit card points.