Terminal X to Distribute Vizel Makeup Brand Through Be Pharmacy

Terminal X, owned by the Amir brothers, will begin distributing the makeup brand it bought from Vizel through Be Pharmacy, in a new collaboration that aims to strengthen its position in Israel’s beauty market. The move was presented as part of a broader push to make the company one of the strongest players in the domestic beauty sector.

The article frames the deal as a significant step in the brand’s retail expansion, linking an online fashion and lifestyle platform with a major pharmacy chain. No financial terms were disclosed for the distribution arrangement or for the earlier acquisition of the makeup label.

The headline quotes a source or company message saying, "We want to be the strongest in the beauty market in Israel," underscoring the strategic intent behind the partnership. The agreement is expected to place the acquired brand on Be Pharmacy shelves, giving it wider exposure beyond Terminal X’s existing channels.

The report does not specify when sales will begin or which makeup products will be included, but it makes clear that the distribution deal follows Terminal X’s purchase of the brand from Vizel. The collaboration is presented as part of the company’s effort to expand its beauty business and compete more aggressively in the Israeli market.