Israeli Actress Who Joined Bad Bunny on Stage Lands First Campaign Deal

Israeli actress Reut Regev, who gained widespread attention after being invited on stage by Puerto Rican singer Bad Bunny during his concert in Warsaw, has secured her first advertising campaign. Just days after a video of her moment on stage went viral, Regev signed a contract to lead a full-season campaign for the well-known footwear brand WeShoes. During the concert, Bad Bunny noticed Regev from afar and invited her to join him on stage to say the opening line of his popular song "voy a llevarte" into the microphone.

The incident sparked excitement on social media, including among members of the large Facebook group "MamaTzchik," where users sought to connect with Regev and learn more about her interaction with the star. Regev responded enthusiastically, recalling that she was glad to have studied Spanish in high school. A commenter familiar with Regev praised her confidence, noting that she had predicted the moment and was determined to embrace the opportunity.

This unexpected exposure has now translated into a professional milestone for Regev, marking her entry into brand endorsements and expanding her public profile beyond acting. The campaign with WeShoes represents a significant step in her career following the viral concert moment.