Bank Hapoalim and 'Kupa Rishit' Campaign Lead Israel's Most Memorable Ads This Week

The film "Kupa Rishit" continues its success in cinemas with over half a million viewers, while one of its stars, Shira Steinbuch (Noa Koller), shines in a Bank Hapoalim commercial campaign. In the ad, Koller plays a branch manager, alongside regular presenter Gal Toren, highlighting the bank's customer service. This campaign ranks among the most remembered ads for the second consecutive week, according to Yifat Advertising Control data.

Bank Leumi leads in advertising investment across all TV channels, spending 9.6 million shekels on service campaigns and sponsorships, marking the third straight week of highest expenditure. The second-largest advertiser is McDonald's with about 6 million shekels, followed by Kia with around 5 million shekels, both linking their campaigns to the World Cup.

Bank Hapoalim's ad featuring characters Irina (Liat Har Lev) and Hila Korach, promoting a dollar exchange rate freeze until August for vacationers, remains the most popular commercial for the fifth consecutive week. Additionally, "Eretz Nehederet" stars, the Tortells (Assi Cohen and Alma Zak), appear in a Maccabi Healthcare Services ad, which ranks second in popularity with a close 19.8% recall rate versus 19.5%.

Maccabi Healthcare Services has recently entered the longevity medicine field, focusing on extending healthy years, using humor and the Sardinian island setting to appeal to viewers aged 40-65. Overall advertising investment this week totals 203 million shekels, down from 221 million the previous week.

The top three favorite ads are produced by agencies Gitam BBDO (Bank Hapoalim), LEAD (Maccabi Healthcare Services), and McCann Tel Aviv (El Al). Notably, actor Ziv Baruch no longer appears in the new Litvata chocolate milk ads, replaced by Uri Vered. The weekly ad rankings are based on Geocartography's analysis, including the entire Israeli population and emphasizing creative trends and digital integration.