Bank Hapoalim’s Junior Zone Tops August’s Most Memorable Israeli Ads
Every August, Israeli parents face the challenge of finding engaging activities for their children. This year, Bank Hapoalim introduced a free physical extension of its recent campaign targeting young audiences, the Poalim Junior Zone at Tel Aviv Port. This initiative helped the bank secure the top spot in both recall and favorability in the weekly ad rankings by Globes and GeoCartography.
The second most memorable and liked ad features Insurance 9, starring Udi Kagan. The commercial humorously depicts a father struggling with technology while playing pétanque with a character named Nacha, who jokes about the price, saying, "You stuck me with the baguette and camembert." The campaign highlights family support and resonates well with viewers.
According to Yifat Advertising Control data, Keshet 12’s free TV streaming platform made the largest advertising investment this week, spending about 3.5 million shekels on its "Fixed Price for Life" campaign, which includes customer testimonials and ranks fourth in ad recall. The second largest investment, approximately 3.2 million shekels, was by Mifal HaPais with its "Bring Hishgad to Every Event" campaign featuring actor Omer Etzion. The third largest, around 2.4 million shekels, was by CalMobil Group, celebrating 120 years with special offers.
Notably, Holiday Finder, a travel site owned by Move Travel Israel, entered the top ten for the first time. After four and a half years of consistent advertising with presenter Udi Persi, the company recently parted ways with its creative agency IGLOO and plans to produce ads independently. The tenth spot went to a new humorous ad by Bank Yahav, featuring Reuven (Eran Zarhovich) and guitarist Avi Singolda, promoting convenient loan repayment.
Overall advertising spending decreased from 91 million shekels last week to 87.5 million shekels this week. The top three favorite ads were created by Gitam BBDO (Bank Hapoalim), Glickman Shamir Samsonov (Insurance 9), and Boman Bar Rivnai (Prigat). The weekly rankings include all Israeli demographics, including the Arab community. The column will pause next week and return on August 27, 2026.