Swedish Luxury Bed Priced at 1.7 Million Shekels Promises Weightless Sleep Experience

The most expensive bed in Israel, priced at 1.7 million shekels before discounts, is a luxury product from the Swedish brand Hastens. The flagship model, called 'Vividus,' is handmade, requiring approximately 600 hours to complete, according to Shuki Dvach, the brand manager in Israel. The bed is crafted exclusively from natural materials such as horsehair, flax, cotton, and wool, which contribute to its high cost and exclusivity.

Dvach explains that the bed offers a unique sleeping experience where the sleeper feels as if they are floating, with no sensation of body weight. This design also minimizes sleep disturbances, making movements by a partner unnoticeable. The clientele for this luxury bed includes high-profile figures like Cristiano Ronaldo, Beyoncé, and rapper Drake.

The combination of extensive craftsmanship, rare natural materials, and the promise of unparalleled comfort justifies the bed's price, which exceeds that of an average apartment in Israel. The product is positioned as a premium sleep system rather than a simple piece of furniture, targeting an exclusive market segment.