Israeli Celebrities Share Intimate Sleep Habits at Aminach 2026-2027 Collection Launch

The Aminach Group unveiled its 2026-2027 sleep-focused collection at a recent event themed "Wake Up to New Energies," showcasing mattresses, beds, pillows, and smart solutions for children, hotels, and institutions. The launch is part of a strategic investment of about 10 million shekels, introducing a new brand language and expanding into new product categories. Several Israeli celebrities attended, sparking candid conversations about their personal sleep routines and bedroom habits.

Or Spitzer enthusiastically praised the mattresses, favoring soft ones that feel like "cotton melting into itself." Anne Zvi shared her challenges sleeping during pregnancy but praised her Aminach mattress at home. Titi Aynaw related to parents everywhere, hoping her children would sleep in their own beds and lamenting the lack of good sleep common to mothers. The celebrities debated eating in bed, with Spitzer enjoying neat morning snacks, while Zvi insisted on keeping her bed clean and free of pets or others sitting on it. Aynaw expressed frustration with her children climbing into bed with dirty feet.

Ron Shahar, representing a more responsible adult perspective, discouraged eating in bed but admitted to enjoying naps there, a habit not shared by all. When asked about changing bed linens, answers ranged from once a week to twice weekly, with some admitting to less frequent changes. Shahar humorously admitted he was "in between" life stages regarding mattress covers and naps. The event revealed that beyond design and technology, personal sleep habits vary widely, from eating and cleanliness rules to napping preferences and linen routines.