Chef-Prepared Meals and Discounts: IKEA’s Battle With Stock Stores Intensifies

Stock stores have gained momentum in Israeli consumer culture in recent years, challenging the Swedish retail giant with discounted prices. This time, IKEA is trying to put itself back at the center of the stage, with a marketing move in which famous Israeli chefs come to prepare food in its compounds and sell it at matching prices.

News 13 test: Where will you get more, and for less?

Noga Nir-Neman | 07.06, 21:30 Viewing time: 07:59

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Tags: IKEA, The Main Edition, economy, prices, consumerism, shopping