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כלכלה08:35 · Jul 1

IKEA Summer Sale Launches in Israel but Prices Remain Higher Than Global Markets

מאת מירב קריסטל
תורגם ותומצת מתוך Ynet על ידי baba
IKEA Summer Sale Launches in Israel but Prices Remain Higher Than Global Markets
איור מערכת שנוצר על ידי baba News, לא צילום של האירוע.
The story · English

IKEA's summer sale began in Israel on Wednesday, offering discounts ranging from 10% to 70% across all its stores in the country, including locations in Netanya, Rishon Lezion, Kiryat Ata, Beersheba, Eshtaol, and kitchen stores in Tel Aviv Port and Petah Tikva. Despite the sale, a price comparison with several countries reveals that Israeli prices remain significantly higher than those abroad. The comparison included Germany, the UK, Australia, Switzerland, Japan, and Jordan, analyzing over 2,700 discounted items.

For example, the KRÖNIKÖR open storage shelf unit (60x35x91 cm) is sold in Israel for 175 shekels, discounted to 125 shekels, yet it costs only 55 shekels in Japan without any discount. This means the regular Israeli price is 218% higher than Japan’s price, and even the sale price is 127% higher. The Israeli price also exceeds those in Australia (80 shekels), Germany (85 shekels), Switzerland (92 shekels), and Jordan (109 shekels), making Israel 60% more expensive than the highest price found in Jordan.

Similarly, the Hemnes three-drawer dresser sells for 1,195 shekels in Israel, discounted to 895 shekels, but costs only 676 shekels in Germany without a sale, a 77% difference. Even after the discount, Israeli prices are 32% higher than Germany’s and exceed prices in the UK, Switzerland, and Jordan. A wooden bunk bed (MYDEL 90x200 cm) is priced at 1,345 shekels in Israel, discounted to 995 shekels, yet it is cheaper in Australia, the UK, Switzerland, Germany, and Japan, with price gaps reaching up to 109% compared to Israel’s regular price.

Other items, such as the PINNTORP light brown kitchen chair and the TOMELILLA nickel table lamp, also show Israeli prices higher than those abroad, even during the sale. The three-seat SALTORP sofa is sold in Israel for 3,195 shekels, discounted to 1,195 shekels, but remains more expensive than in Switzerland and Japan. Occasionally, Jordanian prices surpass Israeli ones, such as for a gray children's kitchen and the ROSENTORP expandable white round table.

Overall, despite the summer sale discounts, Israeli IKEA prices remain considerably higher than in many other countries, highlighting a persistent price disparity for consumers in Israel.

Read the original at Ynet
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