Zendaya Popularizes Sleek Wet Hair Trend at Spider-Man European Premieres

Zendaya has embraced the wet hair trend during the recent European promotional tour for "Spider-Man: Brand New Day," the fourth film in the series starring her and Tom Holland. At events in Berlin and Madrid, she showcased meticulously styled hair slicked back with gel, featuring a shiny, polished look without stray hairs. Her hairstylist used fine combs, gentle moisturizing products, and shine sprays to create a fresh yet effortless appearance that highlights the modern wet hair style.

This trend, which dates back to the 1960s and gained prominence in the 1990s grunge era, has been updated to emphasize healthy shine rather than a heavy or stiff look. Israeli hairstylist Ilan Margalit, a L'Oréal Professional ambassador, explains that the style suits short to medium hair lengths, like Zendaya's bob, and is ideal for accentuating sharp facial features. However, it is less suitable for fine or oily hair, where the line between sophisticated wet style and a bad hair day is thin.

Margalit outlines a simple five-step home technique: start with damp, not soaking hair; apply a shiny gel or styling cream mainly at the roots and front; comb hair smoothly backward or create a deep side part; add oil or shine spray to lengths for a wet look without stiffness; and finish with a strong hold spray. The key is precise product application to achieve the effect of having just stepped out of the shower with professional styling.

Alongside Zendaya's fashion statement, Tom Holland confirmed in a UK Esquire interview that they are married, addressing rumors sparked by AI-generated fake wedding photos. The couple’s public appearances on the red carpet now include their first official photos as a married pair.

This wet hair trend is especially fitting for evening events and summer vacations, offering a chic, low-effort style that counters the challenges of humidity and busy daily routines.