Jump Soft Drinks Unveil New Look for Sukkot Holiday

The Israeli soft drink brand Jump is launching a comprehensive rebranding initiative coinciding with the Sukkot holiday. The refresh includes redesigned labels for all its beverages and a complete overhaul of its 1.5-liter family-sized plastic bottles, which will now feature a new, updated design. Jump emphasizes that the changes are purely aesthetic, with the recipes and familiar flavors remaining unchanged.

The Jump product line, which contains between 10% and 15% fruit, offers eight flavors: grape, orange, strawberry-banana, mango-passionfruit, peach, apple, grapefruit, and diet grapefruit. The brand suggests that the variety allows consumers to offer multiple flavors during holiday meals and gatherings in the sukkah.

In addition to the 1.5-liter family bottles, suitable for holiday feasts and hosting, Jump beverages are also available in 500ml and 330ml individual-sized containers. These smaller bottles are presented as convenient options for outings and family trips during the intermediate days of Sukkot, known as Chol HaMoed.

The newly packaged Jump products are now available nationwide in supermarket chains and various retail locations. The products carry kosher certification from the Badatz of the Edah HaChareidis.