Omer Adam Faces Fresh Copying Claims Over New Eyewear Ad

Israeli singer and businessman Omer Adam is once again facing accusations that he copied another work, this time over a new ad for his eyewear brand featuring influencer and actress Maya Wertheimer. The controversy came after content creator Amit Mirav said the commercial looks very similar to another video, a parody in which Kim Kardashian buys the sun.

The article says the scenes in Adam’s ad and the earlier parody are nearly identical, aside from Wertheimer’s appearance and the details associated with her public image. The comparison arrives only days after online claims that elements in one of Adam’s performances were taken from Bad Bunny’s Super Bowl show.

To assess whether this is legally a case of copying, the story turns to fashion lawyer Racheli Zilberfarb-Schreiber, who says similarity alone is not enough. She explains that the first question in a copyright case is whether there was access to the original work, and in her view the signs are strong: the sun is moved by exactly 3 degrees, the assistant gives the same answer about the sun’s distance from Earth, and the balcony exit scene resembles the original almost exactly, with a crowd and a lone voice calling to return the sun.

Zilberfarb-Schreiber says the concept of buying the sun is not protected, but the specific plot, script, and dialogue could amount to infringement. She adds that the strongest visual element, the balcony image, may not be protected if it was generated by artificial intelligence, because under current law only human-created works receive copyright protection. She also notes that all of this would be moot if the ad’s creators had a license from the original creators. On July 9, she is set to lead Israel’s Fashion Conference, which will bring together senior figures in Israeli and international fashion to discuss strategy, branding, marketing, and whether Israel can become a fashion power.