Wave of Criticism as Gwyneth Paltrow’s Israeli Ad Sparks Global Backlash

Oscar-winning actress Gwyneth Paltrow is facing criticism on social media over a campaign for the Israeli real estate company Aviv Melisron, which operates the 51Park luxury towers in Herzliya.

The campaign also made headlines abroad. The Daily Mail wrote, “Gwyneth Paltrow sparks a wave of criticism after starring in an advertisement for a residential project in Israel,” and also included users’ reactions. At the end of the article, it noted: “Israel’s attack in Gaza has killed tens of thousands of Palestinians, and its war with Lebanon has caused the deaths of 3,500 people.”

On X, users attacked her for taking part in an ad for an Israeli company, writing harsh comments such as: “It’s like advertising a building in Nazi Germany during the Holocaust,” “I always knew she was a piece of shit,” and “Disgusting woman, will do anything for a little more money.” Another user wrote angrily: “Gwyneth Paltrow is advertising penthouses for $10 million in Herzliya, while children are buried under the rubble in Gaza and people are fleeing missiles in Lebanon.”

The campaign itself was recently released and shows Paltrow waking up in her apartment overlooking Central Park in New York, starting her morning routine, and jogging in the park. When she returns to her apartment, the actress walks through revolving doors, steps out wearing a suit, and asks her driver to take her to 51Park. When the driver asks, “New York?”, Paltrow replies, “Herzliya, Israel.”