Brooklyn Beckham mocked family rift in DoorDash ad and drew backlash

Brooklyn Beckham, the estranged eldest son of David and Victoria Beckham, appeared in a new DoorDash commercial tied to the 2026 World Cup and appeared to joke about his family fracture. In the ad, he says, “You’re probably wondering why I am watching the 2026 World Cup from home, it is a long story,” a line that clearly alludes to his much-publicized split with his father and the wider family.

The attempt at self-deprecating humor did not land. Viewers flooded the comments with criticism, including lines such as, “Because the leash is not long enough,” and, “Wow, that is below the belt.” Another commenter took a swipe at his marriage to Nicola Peltz, asking whether he had to check with his wife before doing it.

A source close to the Beckham family told the Daily Mail that the family was deeply hurt by the campaign. “To make an ad based on a family rift as if it were a joke? While his family is devastated, his sister and grandparents are completely broken, it is shocking,” the source said, adding that it was especially hard to accept from “someone who claims he wants peace and privacy.”

The reaction is especially striking because Brooklyn had previously asked his parents to stop discussing the rift publicly and to stop posting claims about him or his wife on social media. In January, he himself posted a series of Instagram Stories addressing the feud for the first time, saying his family values publicity and sponsorships above everything, that the “Beckham brand” determines all, and that family “love” depends on how much one posts online or how quickly one drops everything for a family photo, even at the expense of professional commitments.