Brooklyn Beckham has reportedly cashing in on the Beckham family rift, earning $1 million from a new DoorDash campaign that mocked his relatives. The ad appeared days after reports that his younger sister, Harper Beckham, had visited Brooklyn and his wife Nicola Peltz at their Beverly Hills home and found nobody there. Brooklyn responded by claiming the waiting photographers proved it was staged, saying, "The fact that photographers were waiting there says it all, it was planned for the cameras."
Soon after, he posted a DoorDash commercial on Instagram in which he joked about watching the 2026 World Cup from home. "You are probably wondering why I am watching the 2026 World Cup from home. It is not because I do not have tickets," he says in the spot. "Um, it is because... it is a long story." The Beckham family, Victoria, David, Cruz, Romeo and Harper, had traveled to the United States for David Beckham’s Hollywood Walk of Fame ceremony and, according to the article, to watch the World Cup live.
Viewers blasted Brooklyn for making money while attacking the family he is said to be estranged from, and many accused DoorDash of rewarding him despite the backlash. Within hours, he disabled comments on the video, but the criticism continued online. Some users called him hypocritical for using the Beckham name while mocking his relatives, and others told him to drop the surname if he hated the family so much.
DoorDash ultimately released the full ad anyway, and the campaign generated major attention. A source close to Brooklyn told Page Six the spot was "a bit corny," but added that any money-making project is a good one because it shows his brand is alive and thriving. Branding expert Anna Andjelic told Page Six the timing was perfect and said the ad was a win for DoorDash because it tapped into a universal truth that every family has conflict. Brooklyn has recently said on social media that he is controlled by a family that prefers public relations, that his parents and their team have pushed stories to the press, and that he does not want to reconcile with them.
