Super-Pharm Launches GALLERY Website Bringing Luxury Beauty Brands Online to Israel
Super-Pharm has launched GALLERY, a new online platform offering dozens of international luxury beauty brands to Israeli consumers. The site notably enables the first authorized online purchase of CHANEL products in Israel, which until now were only available through physical stores or foreign websites. Alongside CHANEL, the platform features other prestigious brands such as Dior, Tom Ford, Armani Beauty, Yves Saint Laurent, Guerlain, Creed, Lancôme, Sisley Paris, Augustinus Bader, and Jo Malone.
The GALLERY website also includes digital tools designed to replicate the personalized in-store consultation experience. Customers can receive tailored skincare routine recommendations, assistance in selecting makeup shades, and perfume matching based on personal preferences. This digital expansion follows Super-Pharm's successful GALLERY concept stores, launched in 2021, which currently operate seven locations across Israel, including in Galilot, Eilat, Kiryat Yam, Rishon Lezion, Bat Yam, and Jerusalem.
This move marks a significant step in making luxury beauty products more accessible to Israeli consumers through a convenient online shopping experience, combining exclusive brand availability with personalized digital services.