Jewish Influencers from Four Countries Unite to Share Israel's Story Globally

The first delegation of Jewish influencers organized by Masa met with Israeli Foreign Ministry representatives to discuss the challenges faced by young Jews in the diaspora. The group included content creators from the United States, Canada, Australia, and Argentina. Sharon Rappaport, head of the Jewish Communities Division at the Foreign Ministry, emphasized that the people, culture, and values of Israel are the country's strongest assets in telling its story worldwide. She expressed gratitude to the influencers for amplifying this message to global audiences.

This meeting took place amid expanding cooperation between Masa and the Foreign Ministry to equip young Jews internationally with knowledge and tools. Recently, the Israeli government approved the Masa-Diplomacy program, developed jointly by these bodies following a successful pilot. The program aims to deepen understanding of the Middle East, international institutions, social media, antisemitism, and the diversity within Israeli society.