Calls to Boycott Naturium Emerge After Founder Posts Photos from Tel Aviv Beach

Susan Yara, founder of the popular American skincare brand Naturium, has sparked controversy after posting a series of photos from a Tel Aviv beach on her official Instagram account. Although she did not disclose the location, followers quickly identified the Tel Aviv promenade near the Hilton Hotel in the background, as well as Israeli model Stav Natanel-Nagar posing alongside her.

The post triggered a wave of angry responses and calls for a boycott of Naturium products, with critics condemning Yara for sharing images from Israel. Comments included accusations referencing the security fence visible in the photos and demands for her to stop supporting Israel. One user wrote, "Look at the fence you're posing in front of. How can you do this?" Another declared they would stop following her and hoped karma would catch up with her.

Stav Natanel-Nagar, who appeared in the photos and is a friend of Yara, told N12 that she anticipated the backlash. She revealed that she too has faced harsh online attacks, including false accusations related to her military service and receiving an excellence certificate during her reserve duty. Natanel-Nagar described enduring a social media lynching, with her Instagram account being blocked twice.

Despite the criticism, Yara continued to launch new products over the weekend. The incident highlights the sensitivity surrounding public figures and brands engaging with Israel amid ongoing political tensions.

Summary: Susan Yara, founder of Naturium, posted photos from Tel Aviv, prompting calls for a boycott due to the location. Israeli model Stav Natanel-Nagar, featured in the photos, also faced online harassment. The controversy underscores the challenges brands face amid political sensitivities related to Israel.