Historic Elite Instant Coffee Factory in Safed Demolished After 70 Years for Residential Towers

The iconic Elite instant coffee factory in Safed, a landmark for seven decades, was completely demolished in early August 2026 to make way for six new 14-story residential towers with commercial spaces. The factory, established 70 years ago, was deeply embedded in the city's identity, known for its tall structure, the sounds of production, and the distinctive coffee aroma that permeated nearby neighborhoods. Residents recall the factory as a symbol of childhood memories, local livelihood, and a unique weather folklore linking the coffee scent to impending heatwaves.

Despite protests from neighbors and media coverage highlighting noise and pollution concerns, the factory operated for about 60 years, including after its acquisition by Strauss, which invested in filtration and noise reduction. Ultimately, production was moved abroad, and the factory stood unused for years as a reminder of a bygone era. The new real estate project has sparked debate among locals over whether it represents necessary urban renewal or an added burden on an already crowded area with limited access roads.

Residents expressed mixed feelings, mourning the loss of a historical and economic pillar while acknowledging the changing urban landscape. One longtime resident nostalgically recalled how the coffee aroma was part of daily life and local identity, while others lamented the disappearance of jobs and cultural heritage. The factory’s demolition marks the end of an era for Safed, as the city transitions toward denser housing developments amid concerns about preserving its character and history.