Israeli Initiative Launches PTSD-Friendly Certification to Support Trauma Survivors in Public Spaces
Nearly three years after the October 7 attacks, over one million Israelis are coping with post-traumatic stress disorder (PTSD), including soldiers returning from combat, survivors of massacres in the Gaza envelope, released prisoners of war, and victims of sexual assault. Many avoid public venues such as restaurants and malls due to noise, crowds, and loud music, which can trigger severe distress. To address this, a pioneering Israeli initiative called the "Social Badge" (PTSD friendly) has been launched to make leisure spaces more accessible and supportive for trauma survivors.
The project was jointly established by MATIV, the Israeli Center for Psychotrauma, and the TECHgym community, which includes thousands of professionals from the tech sector. Participating businesses receive basic training on trauma's impact on public space experiences and commit to providing attentive, patient, and non-judgmental service. They also share detailed information about their environment, such as noise levels, crowd density, lighting, and availability of quiet zones, enabling visitors to choose suitable venues. Certified businesses display a dedicated sign and are listed on popular apps like Easy and Ontopo.
Among the first to join are renowned chef Eyal Shani, the Machneyuda and Segev restaurant groups, and Big shopping centers. The initiative is led by Tam Kish, a former Iron Swords officer who personally lives with PTSD. Kish explained that the idea emerged from the trauma survivors themselves, representing diverse segments of Israeli society. He emphasized the country's widespread trauma and the urgent need for practical solutions combined with accessible knowledge.
Chef Eyal Shani expressed his commitment to the cause, acknowledging the collective psychological wounds borne by Israelis. He highlighted the importance of offering comfort, pleasure, and hope to guests, recognizing that everyday stimuli like overhead plates or sudden loud noises can trigger traumatic reactions. Shani sees the initiative as a vital step toward transforming public spaces into more compassionate environments.
The project aims to expand gradually across Israel, encouraging more businesses to adopt trauma-sensitive practices. Kish concluded that providing compassionate service is a minimal yet crucial societal responsibility, especially in a nation where nearly everyone knows someone affected by PTSD. He called the initiative a timely call to action to support those in need on their path to recovery.
