Israeli Arabic-Language Content Creator Reveals Key to Success in Arab World

Shalom Kovesh, an Israeli content creator producing Jewish-themed material in Arabic, shared insights into his growing popularity across the Arab world during an interview on Israel HaBoker. Kovesh explained that his fluent Arabic is self-taught over five years, combining private lessons and independent study. He attributes his success to filling a unique niche by focusing on non-political Jewish religious content, which sparks curiosity among Arab audiences despite prevailing hostility towards Israel.

Kovesh highlighted that many Arab viewers, including Israeli Arabs, engage with his videos, and he has even been recognized in public. His audience spans several Arab countries such as Saudi Arabia, Iraq, and Egypt, as well as a significant European Muslim demographic. He emphasized that pride in one’s identity resonates more than attempts to appease others.

Addressing common misconceptions, Kovesh noted that many Arabs distinguish between anti-Zionism and anti-Judaism, often supporting his efforts to clarify the difference. He explained that in the Arab world, "Zionism" is frequently misunderstood as synonymous with violence against children, and he counters this by describing Zionism as the Jewish people's desire to live in their historic homeland. Kovesh’s content has received more positive feedback than expected, reflecting a deep curiosity about Judaism and religion in the Arab world.