Right-Wing Content Creator Adi Shamai Cohen Reflects on Viral Success and Personal Cost
Adi Shamai Cohen, a social media content creator who has become a prominent face of the Israeli right-wing, shared his journey and challenges in a special interview with C14. His viral video "I'm a Bibist," which gained attention even from Elon Musk, marked a turning point in his career. Starting as a sound technician earning just 8 shekels an hour, Cohen has evolved into a leading figure among a new generation of right-wing creators. He described the moment on October 7 when he decided to stop remaining silent and use his creative skills to contribute politically.
Born in Petah Tikva in 1984 to a Polish mother and Iraqi father, Cohen grew up embracing a mixed identity. His passion for creation began with music, leading him to graduate with honors as a sound technician. After a tragic motorcycle accident claimed his older brother’s life, Cohen briefly left acting but later returned before moving to the US for two years. Upon returning to Israel, he shifted to high-tech and marketing while independently producing viral social media content, including the popular Facebook page "That Cool Guy."
Cohen emphasized that despite recent fame, he has been active online for 16 years and sees himself as part of an ongoing wave of right-wing creators. His viral video was born from frustration with what he perceives as the suppression of Zionist pride, especially after the murder of six hostages. The video’s sharp satire drew strong reactions, particularly from the political left, which Cohen says validated the message. However, his outspoken right-wing stance has come with personal costs, including industry backlash and being labeled "burned" by entertainment insiders.
He contrasted right-wing satire with left-wing humor, arguing that the former involves significant professional risk due to prevailing cultural hegemonies. Despite this, Cohen believes attitudes are shifting, with pride in right-wing values becoming more accepted. He credits platforms like Channel 14 and social media for breaking barriers and encourages others to create content. Looking ahead, Cohen plans to continue producing music and political content full-time, aiming to strengthen the right-wing voice in Israel.
