Israel Mandates Disclosure of AI-Generated Election Campaign Content Starting July 2026

Starting Sunday, July 26, 2026, Israel enforces new regulations requiring clear disclosure when election campaign materials are created or significantly edited using artificial intelligence (AI). The rules, established by Central Elections Committee Chair Judge Noam Solberg, apply to all election-related publications first released on or after this date. Publishers must explicitly indicate if content could mislead the public into believing it is authentic documentation, or risk violating election laws.

Deputy CEO of the Central Elections Committee, Attorney Din Livneh, described the regulations as an innovative measure to address AI challenges during elections. The goal is to ensure transparency for both publishers and voters, maintain public trust in the electoral process, and prevent improper influence or election integrity breaches.

The disclosure requirement applies only when AI is used to create or substantially alter images, events, documents, or objects in a way that could appear genuine. Not all AI usage mandates labeling. Publishers can comply via written notices or designated visual tags. For audio-only content, a spoken disclosure must be presented at both the start and end of the recording, as visual cues alone are insufficient.

The rules specify that disclosures in images and print must be prominently displayed in readable text, while video disclosures must remain visible throughout the content. This comprehensive approach aims to adapt election transparency standards to the evolving digital landscape and AI technologies.