Beitar Jerusalem Coach Almog Cohen Delivers Motivational Speech After Conference League Win

Beitar Jerusalem achieved a significant victory on Thursday, July 23, 2026, defeating AEK Larnaca 1-0 in the first leg of the UEFA Conference League qualifiers. The winning goal was scored by Brian Carvalho in the 77th minute with a free kick, giving coach Almog Cohen's team a crucial advantage ahead of the second leg in Romania next week.

Following the match, Beitar Jerusalem's media team released a video of Almog Cohen's motivational speech to his players in the locker room. Cohen urged the team to "wake up now," emphasizing the importance of fighting hard during the game to enjoy the rest of the week. He told the players, "In football, we all have two hours to fight that will make the whole week amazing. Because of these two hours, you will enjoy time with your family, the flight, and waking up tomorrow morning. But during these two hours, you must fight like crazy, together, each of you. Let's suffer now to enjoy all week."

This speech highlights Cohen's leadership and the team's strong start to the season, setting a positive tone for the upcoming second leg and their European campaign.