Teads Partners with Hisense and Toshiba for Smart TV Advertising in Israel
Teads, the Israeli advertising technology company formerly known as Outbrain, is expanding its presence in the connected TV (CTV) advertising market by partnering with Hisense and Toshiba smart TVs in Israel through the platform Vidaa (V). This move follows Teads' previous global collaborations with Google, Samsung, and LG. The partnership will utilize Teads Ad Manager, a platform that synchronizes advertising across smart TVs, smartphones, and computers, enabling targeted ads based on viewing preferences and location.
In Israel, Teads will manage advertising inventory on approximately 350,000 Hisense and Toshiba smart TV screens. Globally, the company currently handles advertising on over half a billion TV screens. According to research firm Omdia, CTV advertising revenues reached $44 billion in 2025 and are projected to grow to $52 billion by the end of 2026. Teads credits the recent FIFA World Cup for significantly boosting CTV ad consumption, especially on home screens, with increased ad calls reflecting higher viewership during the tournament.
Teads entered the CTV advertising sector in 2022 and launched in Israel three years later following its merger with Outbrain. The company reported over 50% revenue growth in CTV advertising in Q1 2026 compared to the previous year and surpassed $100 million in annual revenues from this segment in 2025. The partnership with Vidaa has been active in several countries for over three years and is now extended to Israel. Vidaa's CEO, Yaron Tiano, highlighted the partnership's success in connecting brands with engaged TV audiences, while Teads' regional manager Liron Avraham emphasized that this expansion is part of a global strategy to offer digital advertising solutions across all screens. Teads also hinted at upcoming exclusive partnerships in Israel.
